I’ll describe "5 typical startup mistakes" and ways to avoid them. Let's get started. 1) A \*good\* product doesn’t need _marketing_ It’s true - a good product that solves customer problems may really start well and achieve success... however, there is a catch. One example that immediately comes to mind is a startup called Revolut. Do you know the one that 6 years ago produced the effect of an exploding bomb on the world financial market? How to build an effective digital marketing strategy? -Cost - price, cost, expenses for the consumer -Consumer - сustomer needs and wants (the value that your digital product adds to the target audience) -Convenience - convenience for the consumer -Communication with a customer Using the 4C concept, you will see the entire process and value chain from the point of view of your client. Thanks to employing a 4C marketing model, you will get: A better plan for your digital marketing campaign An understanding of what markets and promotion channels you should use A clear direction for developing a marketing strategy for your startup 2) The product is ready - it's time to think about marketing It’s quite difficult: while you will be thinking through a marketing strategy, few or no people—instead of thousands and millions of them—will be using your software. -Participate in various discussions on certain groups and platforms. Startups can tell the audience about the future product, speak about user pain points and how a new service will resolve them. -Get the support of potential customers. One of the best ways for startups to attract early users is to ask them to test an app or website. Adjusting the product to their needs and preferences, you will receive loyal customers after project launch. You can also collect their emails to send emails and push notifications. Here are a few useful platforms that are good for your product marketing: -Launching Next -Reddit -Product hunt 3) Was there a problem to begin with? A proof of concept will help you to: Choose the best technology for software development Attract investors Check your idea in action (!) Convince the target audience to use your software product after launch as you will get real feedback to plan the next steps Fill a niche on the market by making a solution that your customers really need. 4) High marketing expectations -Explore the market and identify the needs of your target audience. -Use as many digital marketing channels as possible. -Make sure your product is truly valuable. -Set the right goals for marketing. Determine the tools, advertising channels, costs, and KPIs. 5) Promotion on all available channels -Advertising -SEO -Partnerships -Content To avoid costly startup mistakes in marketing and achieve success, you need to: 1) Develop an effective digital marketing strategy 2) Start promoting your product at the creation stage. 3) Validate the product idea by creating a proof of concept. 4) Remember that digital marketing works only in conjunction with high-quality software development. 5) Focus on digital marketing channels that have the higher ROI first.