Tell me if I am off-base here, but does the man in the picture below look like Santa during the summer?

You know, beard shaved, hair trimmed, but still generally jovial?

You decide.

https://asgardia.space/assets/images/Ashurbeyli_min.86e519d8bc13.png?v=1.1

In fact, the Asgardia project is really to raise the North Pole into space to save on shipping costs. The effort has been publicized to recruit more elves.