Digital Marketers around the world can breathe a sigh of relief. By using a never-before-seen combination of blockchain technology and cryptocurrency application, digital marketers can now eliminate the terrible impact of click fraud once and for all.
Click fraud happens when a competitor, unhappy customer, or automated software is employed to produce clicks or sales as a way to falsely inflate the expense a business is spending on advertising. Sadly, click fraud is surprisingly common. Last year alone, it was estimated that 1 out of every 3 clicks on digital ads were fraudulent, 8.3% of all impressions were fraudulent, and marketers lost a total of $7.2 billion to click fraud.
Thus, BlockClick is the innovative new solution to the problem of click fraud. With technology built on a blockchain-infused platform, BlockClick utilizes the concept of complete transparency between the advertiser and publisher to craft an environment where both parties are able to trust that their business affairs are carried out fairly and honestly.
BlockClick verifies that every click originates from a quality and unique traffic source. The program uses multiple fraud detection APIs, known fraudulent traffic sources & IPs into decision modules. This way BlockClick is able to filter out all substandard IP addresses and spambots. CEO Anthony Taylor explained that they will be able to build on their own metrics and they will be able to combine those metrics to create their own internal decision module.
One key aspect in the value BlockClick offers is a smart contract between the advertiser and publisher. When using BlockClick to moderate a transaction, both parties must enter into a smart contract. This makes sure the publisher receives payment for their services and the advertiser receives quality clicks and/or sales. Unlike other contracts, the BlockClick smart contract is capable of monitoring itself and can detect if one or both parties have breached the contract, if that’s the case there will be no issuance of payment. Furthermore, advertisers or publishers who break the contract risk exposure and loss of revenue.
With this contract backed by powerful automated monitoring, BlockClick is able to offer peace of mind and accountability to both publishers and advertisers, guaranteeing that their business relations will be mutually beneficial and completely transparent.
As the BlockClick platform grows, this technology will hold an embedded chargeback anticipation mechanism to identify percentage of opt-outs, credit card chargebacks, and credit card refunds as a way to further protect the merchant & account provider. BlockClick aims to change the nature of digital advertising in a way that is better for both publishers and advertisers alike. In the near future, this fraud detection technology could even be used on a wider scale that will also support banking utility.
For more information visit: https://www.blockclick.io
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