Before all else, let’s get closer to the subject and clarify what the Camera Effects Platform is and what it is needed for.
Camera Effects Platform
is a set of tools that allow developers ...
Before all else, let’s get closer to the subject and clarify what the Camera Effects Platform is and what it is needed for.
Camera Effects Platform
is a set of tools that allow developers to use the camera as an AR platform. Mark Zuckerberg saw huge potential here because now almost everyone has a smartphone with a good camera and enough processing capacity to work with AR technologies (thank you, Mark!). Earlier, we believed that only VR goggles are capable of this.
The platform is powered by an augmented reality engine, which provides face tracking features, 3D rendering and JavaScript framework for free.
Business opportunities with Camera Effects Platform
Camera Effects app platform
can become a pot of gold for those who understand all the opportunities it gives. The biggest benefit of the platform is that it doesn’t require any additional expensive hardware to use. Actually, it’s vice versa. The
platform works on a piece of hardware that almost everyone already has
. On a smartphone! Which means that you can use all the opportunities of the Camera Effects Platform without any extra expenditures.
Let’s see how businesses can take advantage of the Frame Studio, at first:
Frame Studio business opportunities
Users encouragement
You can also encourage users to create the best photo frame for your company or brand and then choose one, rewarding the winner.
Brand awareness
If you create a frame, designed in the colours and style of your company brand, you can improve brand awareness and users’ engagement. For instance, your users can take a selfie with your photo frame and post it in social media for a reward, a discount or bonuses. To make it even more fun, you can pin your frame in a particular place, only for a short period of time.
With
AR camera Studio
, your business can do much more. There are thousands of ways you can benefit with it. Let’s take a look at some of them:
AR Studio business opportunities
Virtual comments
With the feature to add notes to real objects, you can allow customers of your restaurant (or a cafe or a bar) to leave comments on the walls of your place, so everyone can read how others rated you. It is a new fun way to engage users to participate.
Interactive maps
Just like comments, the notes on walls or the ground can help people to get to a particular place, like your office or cafe. It would also be great to use this feature for quizzes, where customers have to find a place or an object with the help of tips “left” on the walls or floor.
Virtual menu
How cool would it be to come to a restaurant and see the menu on a table? A customer can choose a language and you don’t need to print a set of new books every month or so.
Virtual galleries
Museums and art galleries can use the technology to place notes near articles, to tell their origin and history. Or,
an art gallery can come to a customer’s apartment
or anywhere a person wants to see it via their camera on a smartphone.
Interactive manuals
Imagine, that there is no need for manuals and instructions. A person who bought an appliance can see how to use it with the help of his camera, at the moment he points it at a device.
Virtual notes
You can create an app where a wife can leave virtual notes on a fridge and an alert on her husband’s phone to check it before leaving for work. An app where a man can leave his love confession on the ground near a house where the girl lives and send her a notification to check it (great way to save community property, by the way).
Virtual objects and devices
Virtual objects added to the real world is not new to us. IKEA, a company that sells furniture and everything for homes, already uses this feature. After downloading the IKEA app, users can “fit” the pieces of furniture they like in their homes. With the new Facebook Camera Effects Platform, everyone will have a chance to add the same feature to their apps.
And it is not only about furniture
. Mark Zuckerberg offered to create a virtual TV app where people can watch virtual TV everywhere they want, instead of buying real expensive devices.
Games advancement
Games, that already use VR technologies but work only with goggles, soon will be available to anyone who has a smartphone.
Interactive aducation
The platform can be used in educational apps. For instance, a medical student can perform surgeries on virtual patients. Different simulators would also work great.
Virtual tours
Tourists agencies now can show all the views of a place a person wants to visit on an office table.
Virtual makeup
Computer vision recognizes objects and faces, reacts to their changes and changes VR with it. Moreover, 3D masks that cover face and moves with it allows users to create such effects as virtual makeup. Imagine, you can try on something from a shop sitting at home or see how you would look with another hair colour and length and much more.
Lots and lots of ideas can be applied based on the technology so generously offered by Mark Zuckerberg and his development team.
Every AR effect that only chosen ones could use is now available to anyone
. All spheres and all industries can use it. Now, everyone has a chance to create an awesome application with such great technologies which will only improve in the future.
