This brief annotated bibliography talks about an article relating to company logos and their color affecting human emotion. However, this research could also be easily applied to designing innovative products for our physical Space Nation in the future.
NOTE:
Annotated bibliography citation is done in ...
This brief annotated bibliography talks about an article relating to company logos and their color affecting human emotion. However, this research could also be easily applied to designing innovative products for our physical Space Nation in the future.
NOTE:
Annotated bibliography citation is done in
Swinburne University Harvard-style
format.
Gillett, R 2014,
What Your Logo’s Color Says About Your Company (Infographic)
, Fast Company, viewed 2 September 2017, <
https://www.fastcompany.com/3028378/what-your-logos-color-says-about-yourcompany-infographic
>.
In this article, Gillett explains the importance of color and how they can affect consumer’s emotions which can have an impact on businesses. The author has compiled infographics (created by WebPageFX) relating to the psychology of color and how they affect people on an emotional, and psychological level. Gillett’s article focuses on the primary and secondary colours (
Red, Yellow, Blue, Orange, Green, and Purple
) and how these colors affect consumer’s emotions, beliefs and physiological processes. This article is useful for my research on Color and Emotional Design because it helps us to better understand how different colors can affect human behavior, emotions and thinking, providing insights into how we can design products that caters towards the users and their capabilities.
Research indicated on the article suggests the effects of the primary and secondary colors:
Red
is a color which is associated with heat and fire, considered a high-arousal color, stimulating people to take risks and can be associated with
danger, power, energy, passion, love, and aggression
in individuals.
Yellow
is a color often associated with the sun and fire, considered a high-arousal color, it can stimulate feelings of
optimism
and
hope
or
cowardice
and
betrayal
in individuals.
Blue
is a color associated with the sea and sky and has been shown to calm senses and even lower blood pressure, allowing it to be perceived as a calming color and can stimulate feelings of
trust, security, order and cleanliness
in individuals.
Orange
is a color associated with heat, the sun and fire, considered a high-arousal color and can stimulate feelings of
energy, balance and warmth
in individuals.
Green
is a color associated with grass and leaves, can be associated with
nature, health, growth and jealousy.
Purple
is a color associated with
wealth, success and wisdom
, considered a low-arousal color and can stimulate feelings of
spirituality, mystery, royalty, or arrogance
in individuals.
In conclusion, these results prompt further research into the topic of design; colors and their effects on human emotions. If we, as a nation seek to establish ourselves as a true Space Nation of the future, then we must utilize effective and innovative design to create our products, architecture and cities that cater to the needs of all Asgardians!
/////// [ Edited by Steven 'Edrick' Wang, 18/09/2017 | September 9, 00001.
] ///////
My pleasure Ross, and thank you for taking the time to read it.
I hope to do more research for Asgardia in the near future, as well as design concepts for potential systems, services and products.
Edit: appetite *
This is very interesting, Edrick.
I have always been fascinated by the effect that colours have on triggering human emotions and how it can affect people physiologically. For instance, I have read that food-chains use Red a lot because it can spark our apatite.
A ...
This is very interesting, Edrick.
I have always been fascinated by the effect that colours have on triggering human emotions and how it can affect people physiologically. For instance, I have read that food-chains use Red a lot because it can spark our apatite.
A lot of prisons consider the colour of their facilities and prison uniforms, too in order to help keep the inmates as peaceful and compliant as possible.
Thanks for taking the time out to share this information with the community.